Lors de mon récent passage à l'émission de Christiane Charette pour discuter du conflit au Journal de Montréal et de l'avenir de la presse, j'ai émis l'opinion que les journaux et magazines étaient en bonne partie responsables de leurs malheurs actuels: ils donnent leur contenu gratuitement (ou quasi-gratuitement dans le cas des abonnements, offerts à des prix ridicules), et dépendent donc entièrement de la publicité. Cela les rend vulnérables à une baisse des dépenses publicitaires comme celle que nous connaissons en ce moment. C'est un modèle d'affaires désuet et impraticable.
There is, however, a striking and somewhat odd fact about this crisis. Newspapers have more readers than ever. Their content, as well as that of newsmagazines and other producers of traditional journalism, is more popular than ever — even (in fact, especially) among young people.
The problem is that fewer of these consumers are paying. Instead, news organizations are merrily giving away their news. According to a Pew Research Center study, a tipping point occurred last year: more people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn't see fit to charge for its content, I'd feel like a fool paying for it.
This is not a business model that makes sense. Perhaps it appeared to when Web advertising was booming and every half-sentient publisher could pretend to be among the clan who "got it" by chanting the mantra that the ad-supported Web was "the future." But when Web advertising declined in the fourth quarter of 2008, free felt like the future of journalism only in the sense that a steep cliff is the future for a herd of lemmings.
La solution que propose Isaacson (un ancien dirigeant de Time), pour assurer des revenus décents aux journaux et magazines, de même qu'aux journalistes citoyens et blogueurs? Le micro-paiement.
The system could be used for all forms of media: magazines and blogs, games and apps, TV newscasts and amateur videos, porn pictures and policy monographs, the reports of citizen journalists, recipes of great cooks and songs of garage bands. This would not only offer a lifeline to traditional media outlets but also nourish citizen journalists and bloggers. They have vastly enriched our realms of information and ideas, but most can't make much money at it. As a result, they tend to do it for the ego kick or as a civic contribution. A micropayment system would allow regular folks, the types who have to worry about feeding their families, to supplement their income by doing citizen journalism that is of value to their community.
Selon lui, de la même façon que le micro-paiement via iTunes a permis de sauver l'industrie de la musique, un système équivalent dans le monde des médias imprimés pourrait permettre à cette industrie de continuer à jouer son rôle essentiel.
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